To write the marketing plan, you will refer to any healthcare service or product you would like to successfully market. Your marketing plan should cover all the essential components of a marking plan, which is highlighted on page 198 of your textbook. You will write a 2-3 page marketing plan that includes all of the following components: executive summary, situational analysis, market research, market strategy, monitoring the plan, and ethics.

Grading Rubric

Organization/Creativity 30 points

Content/Quantity 50 points

Grammar/Spelling 20 points

APA format/Reference page 20 points

Total Possible Points: 120

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