-The case describes the challenges associated with building and maintaining a brand through promotional branding efforts. There are five topics (stakeholder groups, advertising process, branding, advertising evaluation, PR) that students will address in their case analysis. The assignment should be written in essay format with at least three sections, an introduction, body (using subject headers, address the 5 topics), and wrap-up or summary. In addition, the instructions also require a title page and reference page. -PLEASE READ CASE STUDY AND ANSWER QUESTIONS -CASE STUDY / QUESTIONS / PAPER REQUIREMENTS ARE ALL ATTACHED
