The assigned case is Juventus FC: How to Win in the Digital Era? It is a very recent case that includes information

about the disruptive effects of the COVID-19 pandemic on the European soccer leagues

Note that in the case and in all case-related materials the term football is used to mean

what is commonly thought of as soccer in the United States. Also note that the timing of

this case is right now. Therefore, any current information you know or find that is

relevant to the topics discussed in the case may be considered and used in formulating

your responses to the assignment questions.


1.Assess the macroeconomic forces shaping the global football industry.

Tip: In answering this question you should use the classic PEST framework and analyze four broad categories of major external factors (political, economic, social and technological) that are set to influence business operations in the global football industry in a post-pandemic world.

2. Assess the attractiveness of the football industry in Europe.

Tip: In answering this question you should apply Michael Porter’s classic Five Forces framework (power of suppliers, power of buyers, rivalry, threat of new entrants, threat of substitutes) in order to analyze the competitive environment of players in the football industry in Europe and assess the attractiveness of the industry in a post-pandemic world.

3. How has digitalization changed the game pre- and post-COVID-19

4. What are three crucial challenges that Agnelli faced? What key priorities should the club focus on to lead in the industry in the aftermath of the pandemi

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