N‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ETFLIX External Environment • Complete and thorough Industry Analysis including Benchmark Comparisons(list top 5 companies) • Driving Forces (Consider the 7 External Factors that affect the Company’s Strategy) • Key Success Factors • Porter’s 5 Forces 4 SLIDES MAX Benchmark – Need table. Revenue is very important. Reference to time the company changed positively or negatively. Compare‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ 3 or 4 competitors in recent 3 years. Don’t describe a paragraph. Research sites Statista.com Marketrealist.com Investorpedia.com Factfinder.census.gov Civicscience.gov IBISworld.com Library Data Bases ABI Inform S&P Net Advantage (Company Financials) Business Source Complete Business Insights Essentials (Comparisons of Company Revenue) Mergent Wall St. Journal Blomberg/Business W‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍eek Forbes

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