Answer & Explanation:For this exercise, you need to create a
codebook for the survey shown below. You
have several options for creating a code book (e.g., writing coding
instructions on the survey, creating a separate document that looks like the
sample in the textbook, etc…)…the goal is to demonstrate that you know how to
appropriately code different types of survey questions.
exercise_8_question.docx

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This Exercise relates to Chapter 11 in your textbook.
For this exercise, you need to create a codebook for the survey shown below. You have several options for creating a
code book (e.g., writing coding instructions on the survey, creating a separate document that looks like the sample in
the textbook, etc…)…the goal is to demonstrate that you know how to appropriately code different types of survey
questions.
I will not use a modified interpretation of the rubric to grade this exercise (same criteria with interpretation tailored to
your completion of the codebook, the “correctness” of your answers, neatness/organization with the “exceptional”
point going to those students that created a clear, concise, and accurate codebook (no errors or ambiguities).
Eat At Joes
Customer Satisfaction Survey
1. Is this your first visit to Eat At Joes? ___ Yes
___ No
2. Including yourself, how many people were in your party today? (enter number) _____
3. What was the most important factor that motivated you to choose Eat At Joes today? (Check all that apply)
___
It looked like a nice place
___
Location close to where I live
___
Location close to where I work
___
Location convenient to other shopping/errands I was doing today
___
Reputation for good food
___
Reputation for reasonable prices
___
Kids eat free promotion
___
Looked like a shorter wait that other restaurant choices
___
Recommended by friend/colleague/family member
4. Please indicate your level of agreement with each of the statements below using the following scale: (circle the
number that corresponds to your level of agreement for each statement).
1
2
3
4
5
6
7
Strongly
Disagree
Somewhat
Neither
Somewhat
Agree
Strongly
Disagree
Disagree
Agree nor
Agree
Agree
Disagree
a. The amount of time I waited to be seated was reasonable.
1
2
3
4
b. I was happy with the quality of the food at Eat At Joes today.
1
2
3
4
c. The waiter/waitress was friendly.
1
2
3
4
d. The service was slower than I expected today.
1
2
3
4
e. Overall, I think I made a good choice to visit Eat AT Joes today.
1
2
3
4
5. What is your age? _________
6. How many children under the age of 18 live with you? (Check one)
___
One
___
Two
___
Three
___
Four
___
Five or More
5
6
7
5
6
7
5
6
7
5
6
7
5
6
7

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